There is a technique in writing that is referred to as ‘emotional writing’. There are various lists of ‘power words’ that marketers and copywriters use to make what they are writing exciting. Words like ‘wonderful’, ‘awesome’, ‘profitable’, ‘jaw-dropping’, ‘powerful’, ‘beautiful’, ‘exceedingly’, ‘fantastic’, are just to name a few.
This theory also includes the fact that you have to catch people in the first 30-seconds or you may lose them. So you want these power words in your Titles or Subjects for ads, blogs, etc. There are other ways to grab somebody’s attention on a website like for example the discreet use of the color red. Not too much because it can be glaring and distracting as such. You want just enough to attract attention or to emphasize KEY points.
Another point to consider is that the majority of people th